From flight cages to Lego mosaic portraits, as 2016 draws to a close, KLM Retail rounds up a few of our favorite openings.
In November, Adidas opened doors to its new, New York City flagship on the corner of Fifth Avenue and 46th Street. The 45,000-square-foot, four-story store which showcases the best of virtual-reality and technology infused retail, is the largest store ever for the company. Hosting unique features including an online footwear customization tool, stands for live-game viewing and a service that will ship orders from the store to your nearby hotel the same day, the store has got its competitors a little hot under foot and has raised the bar for the New York retail scene.
A short stroll from KLM Retail’s office, is Lego’s much awaited new London flagship. The London store is the 131st store in the Lego portfolio, and like Adidas is the largest yet. Featuring a number of firsts for the store including a mosaic portrait system that creates a model from a photo of your face, and a life-sized London Underground tube carriage made up of 637,903 bricks, the opening has planted a firm flag for Lego in the London retail map.
DJI, the market leader in easy-to-fly drones and aerial photography systems, recently opened in the heart of Causeway Bay, Hong Kong. The 10,000sqft store, which is its third in Asia, has got tech geeks a-buzzing with the chance to try-before-you-buy in its flight cage. Other features include a gallery showcasing examples of aerial photography from around the world and a dedicated space for workshops, seminars and special events.
In November, Iconic cycling brand ASSOS of Switzerland, opened its first international concept store a short stroll from KLM Retail’s office on London's Regent Street. An exciting development for biking enthusiasts is the addition of a racing bike in the changing room so that customers can choose from samples of every garment in the collection, and test them on the bike to determine fit in the saddle before they leave the store. We love it!