London you’re in for a treat! Reformation, the cult fashion brand of choice for American it-girls, have secured their first permanent store outside of The Americas.
The sustainable US based brand known for its feminine, yet edgy silhouettes, have opened over the pond in London’s Notting Hill.
Advised by KLM Retail, Reformation’s new home is at 186 Westbourne Grove, amongst brands such as Gwyneth Paltrow's wellness and lifestyle brand Goop, super chic French e-tailer Sezane and many others.
For further enquiries, please contact Mostafa Sbitri or Alice Grindrod.